Blog | BrightWise | Promotional Products | Promotional Marketing

Where to Spend More (and What to Save) on Merch

Sep 23

Have you ever found yourself comparing two nearly identical promotional products and wondering, "Is the upgrade really worth it?" This is a question many businesses face when planning branded merc...

How Brands Use Merch to Build Community

Aug 22

What makes someone wear a branded t-shirt on a Saturday morning when they're nowhere near your business? Why do people proudly display stickers, water bottles, hats, and other branded items long a...

Say Thanks in Style: Employee Appreciation with Promotional Products

Sep 12, 2025

Let's be real. Employees are the heart of every business. Whether they"re answering phones, crunching numbers, brainstorming big ideas, or keeping operations running smoothly, their dedication keep...

Big impact, Tiny Price Tag

Jul 25, 2025

Promo on a budget? No problem. Some of the most effective giveaways out there cost less than a fancy coffee. Whether it's for an event, a client drop-in, or just a surprise-and-delight moment, thes...

Big Impact, Small Budget: Affordable Promos

May 2, 2025

Marketing on a budget? No problem! Promotional products don't have to break the bank to make a lasting impression. With the right mix of creativity and practicality, budget-friendly promos can buil...

5 New Ideas for Construction Promo Campaigns

Jun 7, 2024

Promotional products are undoubtedly an important part of a marketing campaign, but adding a logo to a product that will keep workers safe becomes incredibly invaluable. When you're working hard on...

9 Holiday Gifts Your Clients Will Adore!

Sep 8, 2023

The holidays are here, and that means it's time to gear up and pick out the perfect gifts for your clients! From charcuterie kits to journals - these holiday gifts are perfect for the whole office ...

Promotional Merchandise as a Medium: Celebrating Free Speech and Individuality

Aug 28, 2023

Celebrate your first amendment rights with custom "merch." Custom promotional merchandise is a strategic tool used in politics to promote a candidate or political party's brand, message, and values...

The Science Behind a Promotional Plushie

May 12, 2023

I lied. There is no science. Only fuzziness! The truth is...there is no science behind a perfect promotional plushie, just fuzziness, and love. And as a plushie connoisseur from the day I was born...

Don't Break the Bank: 6 Budget-Friendly Promo Products

Oct 21, 2022

The truth is out: buying promotional products for your customers doesn't have to break the bank! Plus, everyone likes getting presents - no matter how big or small. So we've chosen six promotional ...

Food Gifts for All Seasons

Dec 16, 2021

Whether for birthdays, holidays, or milestone events like anniversaries or weddings, giving the perfect gift can be tricky. Sending gifts to clients is an easy way to foster a stronger relationship...

How to Choose Uniforms the Whole Team Will Love

Nov 12, 2021

If you've been in the workforce for a couple of years, you've probably had to wear a company uniform at one point or another! Across all industries, trades, and professions, uniforms are common - t...

6 Products to Show Your Support for Breast Cancer Awareness

Jul 23, 2021

Suppose you're looking for a cause to support to make sure that your business is responsible and giving back to the community. In that case, breast cancer awareness is an excellent choice because i...

Case Study: Time for a Rebrand

Jul 9, 2021

Objective: A university had just completed a major rebrand complete with a new logo and wanted to make sure they had all the necessary branded items for functions throughout the year. They had prev...

6 Reasons You Need a Company Store

Mar 19, 2021

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

The History of Promotional Products

Mar 5, 2021

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

Tasty Products to Satisfy a Sweet Tooth

Feb 5, 2021

If you're looking for a crowd-pleaser of a promotion, consider candy! Few people can resist the delicious charms of a tasty treat, and giving someone a sweet gift is a great way to have them rememb...

Five Frugal Promotions for the Cost-Savvy Consumer

Jan 22, 2021

Did you know that promotional products are one of the most cost-effective ways to market your business or organization? Because people hang on to promotional products and use them in their everyday...

Case Study: Insuring Happy Employees

Jan 8, 2021

Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end ...

Satisfy Your Customers’ Cravings With These 6 Sweet Treats

Oct 21, 2020

Chocolate and candy can make everyone smile! From fudge and chocolate-covered almonds to saltwater taffy and sour gummies, there are thousands of options for you to send to customers! Here are 6 o...

Case Study: Lunchtime Appreciation

Oct 2, 2020

Description: ID Lunch Bag Industry: Health Care / Pharmaceutical What it was purchased for: A hospital wanted a unisex item to give out for Nurses Week. Since most of the nursing staff brought th...

What’s Up With Unboxing Videos? The Trend You Must Try

Sep 11, 2020

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

Case Study: Don't Bottle It Up

Aug 7, 2020

An oil gas company was building employee gift packages that would appeal to their entire workforce during the COVID-19 public health crisis. With employees working both at home and continuing to w...

The Value of Custom Packaging

Jun 10, 2020

When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn't that same principle apply to the packaging f...

How to Create Buzz Around a Launch With Promo Products

Apr 18, 2020

So, you're launching a new product or service? Congratulations - what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch overwh...

8 Essential Office Supplies for Remote Workers

Apr 3, 2020

Since the CDC declared the COVID-19 virus a pandemic on March 11, 2020, various shelter-in-place and social distancing rules have been put into place to help slow the rate of infected peoples in th...

Case Study: A Spoon-taneous Promotion

Feb 17, 2020

Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon...

8 Graphic Design Mistakes to Avoid

Feb 3, 2020

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

Case Study: Wheelie Important Paperwork

Jan 3, 2020

Market: Automotive Objective: A motorcycle dealership wanted professional, branded document pouches to hold important paperwork for new customers to take home after their motorcycle purchase...

6 Products to Include in Every Holiday Gift Basket

Dec 3, 2019

It's always a good idea to get those gifts planned out and ready to go before the holiday chaos begins, and that includes client appreciation gifts. But, what do you get them? Put in extra thought ...

Great Illustrations Make Great Mugs

Nov 26, 2019

Pen+Pine is an illustration company based in the quaint town of Eureka, California. The company's founder, Jenna Catsos, focuses on creating "swoon-worthy" hand-drawn illustrations and turns...

Case Study: Keep it Cooler

Nov 19, 2019

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give their e...

Case Study: Don't Run from this Promo!

Nov 4, 2019

Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly me...

Case Study: Thank You for Spooning

Oct 21, 2019

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to adver...

The Secrets to Attracting Ideal Customers

Oct 7, 2019

You put together the business plan, signed the lease, designed an informative website and...*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting your id...

Case Study: Wave Hello to Promotions

Sep 23, 2019

Description: Custom Wave Cap Industry: Automotive What it was purchased for: The client was looking for a signature cap that would be unique, high-quality, and something that the recipien...

How Promo Products Can Tell Your Brand's Story

Sep 9, 2019

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

6 Snap-Worthy Products for Every Photographer

Aug 14, 2019

Do you know what bokeh means? Aperture? That's ok if you don't, but many of your clients may know these terms if they are avid photographers! Whether they enjoy taking a flat lay shot of their lunc...

Customer Experience + Branding: The Relationship Goals of Marketing

Jun 24, 2019

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...

Case Study: Happy to Hang Around

May 14, 2019

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appo...

Case Study: It’s a Date!

Apr 30, 2019

Description: Desk Calendar Industry: Insurance What it was purchased for: A local insurance agent wanted a way to connect with customers, and capture new leads, with a useful promotional item tha...

6 Things You're Missing Out on by Not Using Promotional Products

Apr 16, 2019

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

5 Promotional Products for Firemen and Fire Departments

Apr 2, 2019

Firemen deserve a special kind of admiration. They spend their careers rushing into buildings while others are rushing out. Many departments require aid from the community, and that's where fund...

6 Promotional Products to Fit Your Budget

Mar 18, 2019

Branding: it's something that every company needs but there can be a common misconception that you need a large budget to get started. That's not the case! Branding and promoting your company doesn...

5 Apps to Take the Grunt Work out of Spring Cleaning

Mar 4, 2019

Spring is here and that means it's time for spring cleaning. Now is when you should be purging all the junk that has accumulated over the winter, and organize your life so you can have a relaxing s...

9 Useful Apps for Sales & Marketing Professionals

Feb 18, 2019

Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...

Case Study: A Gift to Build a Dream On

Feb 4, 2019

Description: Medium Pillow Box Industry: Healthcare Personalization The pillow box was modeled after designs used at a charity golf tournament benefitting the hospital. Because children at th...

Why You Should Be Having More Fun at Work

Jan 21, 2019

In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...

Top 10 Promotional Product Ideas for the Construction Industry

Jan 7, 2019

Whether you're working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional product...

5 Corporate Gifts Your Clients Will Love

Dec 24, 2018

Corporate gifts are a great way to thank your clients for keeping you in business. When done right, they can also function as employee rewards/incentives. Here are a few of our favorite promotional...

8 Promo Products That Will Kick Start Your Goals

Dec 10, 2018

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physi...

4 Steps to #Winning Social Media

Nov 26, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

Case Study: Recycle, Reuse, Read a Book!

Nov 11, 2018

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the studen...

16 Ways Color Affects Your Branding and Marketing

Oct 28, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

6 Things You're Missing out on by Not Using Promotional Products

Oct 14, 2018

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

How to Gain Inspiration in 5 Minutes

Sep 30, 2018

People demand a lot of creativity from professionals these days. We live in the era of media overload, where viral video marketing and colorful infographics have become accepted means of engaging a...

Appreciation Gift

Sep 16, 2018

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We will ...

Success on Campus

Sep 1, 2018

A large university needed a useful tool to promote its school app to students and faculty because it wanted to use the app to communicate important college news and upcoming events. Since most stud...

4 Ways to Improve Communication

Aug 18, 2018

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

5 Fail-Proof Ideas for Your Business Instagram

Aug 4, 2018

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...

5 Out of the Box Promotional Products We Love…and You Will Too!

Jul 21, 2018

We've all been stuck in the same rut while trying to come up with some original ideas to appeal to customers. Are you in need of some extra product inspiration? If so, here's a little extra cup ...

Attract New Customers

Jul 7, 2018

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health clu...

How to Juggle Work and Life Balance Like a Boss

Jun 23, 2018

Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...

Your Brand Is Your Business - Market It!

Jun 9, 2018

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

Charity Fundraiser

May 26, 2018

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions ...

7 Sources to Boost Your Creativity

May 12, 2018

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to g...

5 Ways to Boost Employee Morale

Apr 27, 2018

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

What Millennials Want (And How to Work With Them)

Apr 13, 2018

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

Branding 101: Let’s Talk Logos

Apr 13, 2018

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

Branding 101: What Makes a Brand Powerful

Apr 13, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

Employee Appreciation Gift

Apr 13, 2018

A company with many sales representatives needed an item for their top sales performers. Since their sales staff has both men and women, they needed an item that could be used by either gender. The...

25 Insane Facts About Promotional Products

Mar 20, 2018

You don't have to work in the field of promotional products to notice the impact they can have on any organization's marketing efforts. As the most effective medium of advertising across all genera...

5 Invaluable Marketing Books to Help Grow Your Brand

Feb 20, 2018

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

Why You Need Promotional Products

Feb 20, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old - promotional products. Studies show promotional products were ranked as the highest advertisi...

Top 10 Promotional Products for the Health and Wellness Industry

Feb 20, 2018

Now, more than ever before, people are focused on enriching their lives with healthy habits and wellbeing practices. In fact, the health wellness industry has seen exponential growths over the pas...