Your Brand Is Your Business - Market It!

Jun 09

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

Continue Reading

Branding 101: Let’s Talk Logos

Apr 13

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

Continue Reading

Branding 101: What Makes a Brand Powerful

Apr 13

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

Continue Reading

5 Invaluable Marketing Books to Help Grow Your Brand

Feb 20

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

Continue Reading